Building a business can either be an exciting process of growth and learning or a daunting task of emotional turmoil... actually it can also be anything in-between those two extremes.
Our business building strategy is broken down into a few simple steps.
The idea stage
The business planning stage
Execution and first sale stage
10 million naira revenue stage
30 million naira revenue stage
60 million naira revenue stage
120 million naira revenue stage
240 million naira revenue stage
480 million naira revenue stage
1 billion naira revenue stage
Corporate stage
These stages represent the general progression and guiding goals of our business development strategy. Learn more about these stages in future posts.
This strategy is important for 2 reasons. First, Nigerian businesses struggle with growth which results in the absence of many big and global organizations. Nigeria needs a lot of big businesses for obvious reasons such as increased productivity on a national level, employment and accessibility of product and services. Big businesses are also important for less obvious reasons such as innovation, industry maturity, eco system expansion and influence.
The second reason is that; historically, ideas and organizations have been birth in periods of hardship and economic downturns such as this. It's a great time to venture into a business and implement that creative idea, pedlarbusiness is a lifeline as we make it easier to make that bold move.
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